Company Dealership Agreement Format

When a company decides to expand its business and sell its products through dealerships, it`s important to have a clear and concise dealership agreement in place. A dealership agreement outlines the terms and conditions of the relationship between the company and its dealers, including the rights and obligations of both parties. In this article, we`ll discuss the format and key elements of a company dealership agreement.

Title and Introduction

The agreement should start with a title that clearly states the purpose of the document, such as “Company Dealership Agreement.” The introduction should provide some background information about the company and its products, as well as the purpose of the agreement. It should also establish the legal jurisdiction that will govern the agreement.


To avoid confusion and misunderstanding, the agreement should define any terms that have a specific meaning within the context of the document. For example, “Dealer” may be defined as “an independent entity authorized by the company to sell its products in a designated territory.”

Term and Termination

The agreement should specify the length of the contract, which can be for a fixed term or ongoing. It should also outline the conditions under which either party can terminate the agreement, such as for breach of contract or nonpayment.


The agreement should define the geographic area in which the dealer is authorized to sell the company`s products. This can be a specific region, state, or country, depending on the scope of the agreement.

Products and Pricing

The agreement should list the products that the dealer is authorized to sell and the pricing structure for those products. It may also include provisions for discounts, rebates, and other incentives.

Marketing and Advertising

The agreement should specify the marketing and advertising obligations of both parties. For example, the company may require the dealer to use specific branding and promotional materials.

Intellectual Property

The agreement should address the use and protection of the company`s intellectual property, such as trademarks and patents. It should also address any restrictions on the dealer`s use of the company`s intellectual property.

Confidentiality and Non-Disclosure

The agreement should include provisions for maintaining the confidentiality of sensitive information, such as trade secrets and customer data. It may also include a non-disclosure agreement (NDA) that prohibits the dealer from sharing certain information with third parties.

Indemnification and Liability

The agreement should outline each party`s liability for damages or losses resulting from the other party`s actions or omissions. It may also include provisions for indemnification, which means that one party agrees to pay for any damages or losses resulting from the other party`s actions.

Governing Law and Dispute Resolution

The agreement should specify the governing law that will apply to the agreement and any disputes that arise from it. It may also include provisions for arbitration or mediation to resolve disputes outside of court.


In conclusion, a clear and well-structured dealership agreement is essential for establishing a successful and mutually beneficial relationship between a company and its dealers. By including the key elements outlined in this article, both parties can minimize misunderstandings and disputes and focus on growing their business together.

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